Lombardo’s

The first thing that we did was to sit down and look at the history and then where the Lombardo family wanted to go with the rebrand. It was a calculated, thorough process that led to a logo redesign, complete with an official brand guide, color palette and font set. From there, I redesigned the company marketing collateral, business cads, letterhead, envelopes and custom die-cut pocket folders. The next big step in the year-long project was to design and build a modern content management driven website that was user friendly on both desktop and mobile. One of the things that was as important to the family was to walk visitors thru their family story and history which we did with a scrolling timeline. The final, and perhaps most sensitive piece of this massive rebrand was to retire the iconic and historic marquee sign and replace it with the new branding. For people that know of Lombardo’s as well as people that don’t, but drive by daily, the sign was such a major final step in the rebrand process. The new sign lets people know that Lombardo’s has gone through a refreshed rebrand and although the look has been updated, it’s still the same family that has been a cornerstone business in the area for years.