Logo Design
Where do I start?
We understand that the journey to a captivating and effective logo begins with a single question: “Where do I start?” If you find yourself standing at the crossroads of reinventing your brand identity and are uncertain about the first step, you’re in the right place. For over two decades, we’ve specialize in transforming concepts and ideas into visually stunning logos that not only reflect the essence of your business but also leave a lasting impression. Spin350 is here to guide you through the process, ensuring that every element of your logo not only meets but exceeds your expectations. Let us be your creative partners on this exciting venture, turning your vision into a distinctive symbol that speaks volumes about your brand.
Remember, a logo is much more than a “brand”. It serves as a visual that helps people remember a brand, but the brand itself is so much more.
What is branding?
A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company, and how that spreads. A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
What is an identity?
An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. Some of the visual devices that leverage the brand elements and style guidelines are as follows: stationery, marketing collateral, packaging, signage, messaging, and digital projects, among others.
What is a logo?
A Logo is the central, identifiable visual element that helps customers discover, share and remember a company’s brand. Usually it’s in the form of an icon (mark or symbol), logotype, or combination of the two.
A logo for a business (or organization, person, event, etc.) can make or break its success because people are visual. The logo is the first impression many times. A logo represents a brand and its mission, but also contributes to the personality of the company. Brand identity allows companies to carry their branding across all of their offerings while making sure that their branding is cohesive and consistent. Professionally designed logos are important to every company because of the way they connect the audience directly to the brand. A logo that is successful can stand out against a crowd, grab the audience’s attention, make a strong first impression, and most importantly, be memorable.
Why do I need to pay a premium for the perfect logo?
A logo needs to lead to the overall look and feel of a brand and is the first visual towards creating an overall cohesiveness. Since logos are typically the first thing audiences see from a brand, they are crucial in the first impression of the brand itself. In order to properly create a successful and unique logo one must hire a professional, reputable designer to create the logo and branding of the company. Hiring a professional logo designer like Joe at Spin350 is more strategic than the turning to one of the countless, inexpensive or free online logo options. These online logo services often pull from a group of already created logos and essentially swap your company’s name onto them. These end up being unoriginal and more often than not, don’t express the message behind the brand as well as a designer could. You do get what you pay for. Online logo services also create an abundance of logo options right at the start (many times crowd-sourced from offshore freelancers) and it can get overwhelming when deciding to choose one (i.e. 99Designs).
Some people wonder what’s so difficult about creating a good logo. They’re usually simple looking so they must be easy to make, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one. When creating a logo, professional designers follow a process that ensures the final design meets the needs of the clients.
Our Logo Design Process
Here's what we think is a great analogy, so we wrote about it...
The Premium Experience: Why Investing in a Professional Designer is Like Dining at a High-End Restaurant
In a world saturated with quick fixes and budget-friendly alternatives, the value of premium services can sometimes be overlooked. This is especially true in the realm of graphic and web design, where free and low-cost tools abound. But much like opting for a high-end dining experience over fast food, investing in a professional designer offers […]
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