Sweet Feet for Strikes
Sweet Feet for Strikes (formerly the Mayo Bowl) is the largest professional athlete attended event in the New England area.
In 2017, the Mayo Bowl Hosted by James White raised over $400k and over the course of the past eight (8) years has generated $2.3 million.
Blue Sky Sports & Entertainment conceived and created the Mayo Bowl for former Patriots defensive captain and Pro Bowler Jerod Mayo in 2010 to benefit Boston Medical Center Pediatrics. Each year the Mayo Bowl sells out all 20 bowling lanes, attracts well over 400 event attendees and reaches over 4.2 million individuals through social media. This year, Patriots Super Bowl Champion and running back, James White, is continuing the Mayo Bowl tradition after having co-hosted with Jerod in 2017. He is marking a new era for the event, which has been newly renamed “Sweet Feet for Strikes”.
When it came time to choose a designer, Blue Sky and James chose to work with me to design the new Sweet Feet for Strikes logo. I am honored to be a part of such a great event for a great cause as both the brand designer and also as an in-kind sponsor.
When I saw that Tom Brady liked the logo on Instagram, that really made my week! Both as a designer and a Pats fan.
All proceeds from Sweet Feet for Strikes benefit Boston Medical Center (BMC). BMC emphasizes community-based care, with its mission to provide consistently accessible health services to all. BMC is a 501(c)(3) charitable organization, tax ID number: 04-3314093.