Channelling physical, mental and emotional energy to fight cancer.

I always love working with the good people at Pan-Mass Challenge. The PMC Winter Cycle is a “spoke in the wheel” of the Pan-Mass Challenge’s annual fundraising campaign. Winter Cycle is a way to channel physical, mental and emotional energy to fight cancer. Participants resolve to find a cure for all types of cancer by raising money for Dana-Farber Cancer Institute. The PMC Winter Cycle donates 100 percent of every rider-raised dollar directly to Dana-Farber.

The PMC approached Spin350 to develop the event branding for their indoor fundraising event which is the rebrand of one of my other projects, The Resolution By PMC. It was important that event branding complimented the core Winter Cycle logo and could be easily translated to the event apparel. In addition to the branding, Spin350 designed the digital and print signage, staff laminates, water bottles, after party invites and graphics.

Photography by 13Photo


Pan-Mass Challenge


Event Branding
Event Graphic Design
Icon Design
Logo Design
Merch Design
Poster Design
Social Media Design
T-shirt Design