Fluid Applied Weather Resistive Barrier
Vycor enV was one of projects that I worked on for Grace Construction Projects, a division of W.R. Grace. Grace was my first client and over the course of 14 years, I designed literally thousands of projects for their Marcom department. Vycor enV was part of the Vycor line and it’s essentially a sprayable waterproofing membrane that is applied to new construction before the siding is installed. For this project, I developed the branding, marketing materials, packaging, sales kits, sample kits, point of purchase for Lowes, promotional merch, tradeshow graphics, tradeshow models and much more. This is one of my most comprehensive projects in terms of brand development thru to retail and almost every piece along the way.
I enthusiactically recommend to anyone that would be considering utilizing the talents and services of Joe Lyons. I first met... read more