Established in 1997, Smith & Sons, is the parent company of Smith Excavating and Smith Forestry, based in Pembroke, Ma

Founder Dan Smith approached Spin350 with the need to develop a more streamlined brand and also increase better first impression online. At the time, the Smith brand was split into many different logos, brand directions and designs. I worked closely with Dan to develop a new parent brand for Smith & Sons. It was important to Dan to have a new brand that was classic and traditional.