A Leader in the Fight Against Cancer
It’s was a huge honor to work with the amazing Billy Starr and PMC branding their newest fundraising event. The Resolution by PMC is an indoor cycling event that resolves to fight cancer.
The PMC approached Spin350 to develop the branding for their new indoor fundraising event, called The Resolution by Pan-Mass Challenge. It was important that the Resolution brand was simple and recognizable as a spinning event and could be easily translated to apparel. In addition to the branding, I developed their comprehensive brand standards. In 2018, the Resolution was renamed “PMC Winter Cycle”.