A Family Business Creating Elevator Interiors in Some of New Englands Most Well-known Buildings
Draper, based in Holbrook, Ma has grown to become one of New England’s top providers and suppliers of custom elevator cab interior solutions.
It was important to Draper that if they were going to update their brand, they wanted to be strategic about it. I worked closely with this family run business to put a polished, updated twist on their logo that didn’t change their core brand, but instead just updated it. We also went thru an update to the tagline descriptor to make their core service offering more clear to their customers. The new brand has been applied to paper and metal business cards, envelopes and fleet lettering. This is an ongoing rebrand.