The Most Comprehensive Celiac Disease And Gluten-related Disorders Resource Online
CeliacNow was developed at BIDMC to enhance the health and well-being of children & adults with celiac disease and other gluten-related disorders through excellence in medical care, education, and research.
As described by the team at BIDMC, “Our logo shows the villi (lining) of the small intestine growing taller (from left to right) as they heal on the gluten free diet. Villi exposed to gluten are shortened or flattened in undiagnosed celiac disease. As they respond to the gluten-free diet, they begin to recover, becoming taller and better able to absorb food once again.” In addition to designing the CeliacNow logo, the Spin350 team also developed a comprehensive website within the BIDMC.org infrastructure.
Beth Israel Deaconess Medical Center
Brand Guide Development
Web Content Management