A Family Business Creating Elevator Interiors in Some of New Englands Most Well-known Buildings
Draper, based in Holbrook, Ma has grown to become one of New England’s top providers and suppliers of custom elevator cab interior solutions.
It was important to Draper that if they were going to update their brand, they wanted to be strategic about it. I worked closely with this family run business to put a polished, updated twist on their logo that didn’t change their core brand, but instead just updated it. We also went thru an update to the tagline descriptor to make their core service offering more clear to their customers. The new brand has been applied to paper and metal business cards, envelopes and fleet lettering. This is an ongoing rebrand.
I can’t recommend Joe enough! He did a fantastic job assisting with the rebrand project of our company. As a family owned business tweaking the logo and name was a sensitive subject after all these years however, it was needed. Joe did everything from providing examples of other companies that had gone through similar rebrands to coming up with creative ideas to whatever feedback we threw his way. Right off the bat he created a brand standards guide for us which has been incredibly helpful. We started in 2017 and updated things bit by bit from customer facing documents and business cards to building signage and vehicles, finally to a brand new website. It was quite the project and if we hadn’t partnered with someone as talented and diligent as Joe we’d be looking like every other small business who is short on the resources to have their branding look top notch. Joe knocked this out of the park and I constantly get compliments on how good our branded items and site look. Check out Draper Elevator Interiors website for proof!
Jared Giblin
President, Draper Elevator Interiors
SERVICES
- Brand Guide Development
- Brochure/Catalog Design
- Business Card Design
- Graphic Design Production
- Logo Redesign
- Print Sourcing
- Sales Collateral Design
- Stationery Design
- Word Template Design
- WordPress Design
- WordPress Development
Client
Draper
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Contact us
1 Westinghouse Plaza Studio C12,
Boston, MA 02136
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