MSPCA-Angell is the second oldest humane society in the United States, providing pet adoption services and veterinary care. Spin350 Creative was hired to redesign their vet referral collateral to communicate their depth of services to a targeted audience in a more manageable and professional manner. Our design solution involved creating a folder with a saddle stitch overview booklet and supplemental inserts. The largest challenge in designing this project was balancing graphics with large amounts of text. Templated layouts with consistent photography, graphical elements and page framing helped organize information for optimum readability. We continue to work with MSPCA-Angell on their various design needs. Our studio poodle mascot, Rico is honored to be the inspiration for these projects.