Key Advantage is a boutique real estate company specializing in residential real estate in the Greater Boston area. When they opened in 2011, owner Dora Manghis was in need of an entire branding system. The branding involved creating a logo design and color palette that was elegant and stood out in an oversaturated real estate market. The logo integrated a skeleton key, which was inspired by Boston’s unique historical housing. Spin350 Creative also produced a full range of marketing materials from direct mail to yard signs that were instrumental in growing Key Advantage’s customer base.