One of the coolest things as a designer is seeing your work come to life. Two years ago this March, we completed a branding project for Hamilton Crossing, a new high end property in Boston’s Downtown Crossing. Since the property was still under the construction at the time we finished branding it,┬áthere was nothing to see at the physical address.

Spin350_Hamilton_Crossing_SketchFast forward 2 years, to the other day, when I was walking though Downtown Crossing. I walked past the building at 8 Winter Street and the huge blue awning jumped out at me. I had completely forgotten that we had never seen the brand implemented on the actual property. “Hey, we designed that!” I said out loud before I realized that I was standing in a sea of people getting out of work. A few of them chuckled and I smiled to myself.

From “The brand new residences at Hamilton Crossing offer modern amenities in an unbeatable downtown location. The studio, one, and two bedroom apartments feature hardwood floors, stainless steel appliances, ample closet space, and large floor to ceiling windows. This professionally managed 12 story building also features on site laundry and 24 hr maintenance service.

Right outside your front door you will find countless shopping, dining, and entertainment options and the historic Boston Common is just one block away. Getting around town will prove effortless given the easy access to the Red, Orange, and Green MBTA lines.”