Founded in 2011, GliaCure develops therapies for disorders based on glia cell targets such as Alzheimer’s disease. Spin350 Creative developed a brand identity and website that were integral in introducing GliaCure to the medical research market. Inspiration for the logo came from the glia cells found in the brain. Our approach was to create iconography that communicated Gliacure’s medical research in a contemporary fashion. As the need for marketing expanded, we utilized branding in a variety of media including a tradeshow booth and giveaways.